Hotel Sheets Direct

The APPROACH.

With the acquisition of Hotel Sheets Direct, our team was tasked with rebranding and positioning this as the top brand for bamboo-derived bedding. Since the brand originally was focused on wholesale for hotels, we had to establish an identity that would appeal to consumers looking at bedding for their homes. We set out on creating a brand that brought across an ocean front resort-like look and feel. With one of the main qualities of bamboo-derived bedding being it’s ability to stay cool, we worked to have that represented in the photography style, colors, and messaging. Along with that, we made sure that the high-quality of these sheets weren’t overlooked. This direction, allowed us to have some fun collaborating on concepts with the production team for the brand video. The rebrand helped this multi-million dollar brand see an increase in conversion and sessions for its product line.