wHO
Art Direction, Design, & Illustration: Henry Ngo
Design Support: Hanna Cope (Amazon), Geri Ramirez (DTC Web), Adam Nielsen (Packaging)
Copywriter: Evan Neuhoff
approach.
Snuggle-Pedic is a brand that was developed by a chiropractor to provide pillows and mattresses that offer customizable support to their customers. The previous brand identity was outdated and used a tone that felt overly medicinal to its messaging. To address these issues, the brand underwent a rebranding process, which resulted in a more approachable brand with a dreamy aesthetic that highlighted the comfort their products provide and the quality of sleep their customers deserve. As a result of this update, the Snuggle-Pedic body pillow became one of the best-performing products in its category on Amazon.
Old Creative
The visual identity.
The brand's logo has been updated to give it a more premium feel while still maintaining some playfulness in its letterforms. This complements the brand's mascot, Snoozy, who has been illustrated to accompany the logo. The blue colors from the previous branding have been updated, and the color palette has been expanded to add more versatility to the design. An icon system has been created that complements the logo and mascot and highlights the features and benefits of the brand.
