wHO
Art Direction & Strategy: Henry Ngo
Designer: Jerry Sanchez
Copywriter: Lauren Rogers
Production Team: Brad Johnson, Alexa Castro, Lane Brodzik, John Smith
approach.
After acquiring one of the top-performing instrument brands on Amazon, our team was given the task of creating a strong brand identity for Mendini, a sub-brand under the KK Music Store. Our main objective was to establish the brand as the go-to name for affordable instruments at every stage of a musician's career. Our aim was to position Mendini as a brand that would grow with the customer throughout their musical journey. In order to achieve this, our team collaborated with band instructors and musicians to figure out how we could become a household name that educators could rely on as a source for high-quality instruments at an accessible price.
Our team worked together to create a cohesive message and design that would be used across the product's listing images, photography, and video. Thanks to the efforts of our talented production team, our product has seen an increase in conversion rates and sessions, allowing it to maintain its position as a top performer in its category on Amazon.
