wHO? whAT? where?
Bowl'd Up operates as a food truck specializing in poké, chicken katsu, and acaí bowls. Their mission, simply, is to serve delicious and affordable food.
THE POKÉ MAN
Calling back to poké's island roots with a Samoan mascot literally added more character to the brand.
approach.
These guys wanted something fun that called back to the Hawaiian/Islander roots of the poké dish. Combining some playful illustrations with bright colors really helped this brand stand out.
They have since sold the business and moved on to create a brick and mortar concept in Sít Lô.
The Logo.
The truck had three main offerings of poké, rice, and acaí bowls. I wanted to design a logo that could represent all three bowls without changing the overall structure of the logo. Playing with color variety and the toppings on top of the bowl illustration helped create a logo that is bold, fun, and expressive.
Shirt concept for #bowldup
Customizable bowl menu. *Poké menu shown here