wHO? whAT? where?
Zynera is a cyber security insurance company in Houston focused on helping small businesses develop and execute cyber security plans. They use real-time data to help businesses purchase the most effective cyber insurance policy.
approach.
Creating a logo and color palette that represented a tech savvy and approachable brand was necessary but communicating the importance of cyber security was key. By taking a look at some of the data available to us, we were able to graphically illustrate and present that information to show the cyber risks that small businesses were potentially unaware of.
Those key data points included:
60% of small businesses going out of business with 6 months of a cyber attack.
55% of small businesses saying they have experienced a cyber attack within the last 12 months.
48% of those cyber attacks are due to employee negligence or contractors.